Using SIP Trunking with Your Company’s Phone System Can Save You a Bundle and Improve Your Customer Service

SIP Connection to a SIP Service Provider

SIP Service Provider

Unlike in traditional telephony, where bundles of physical wires were once delivered from the service provider to a business, a SIP trunk allows a company to replace these traditional fixed Public Switched Telephony Network (PSTN) lines with PSTN connectivity via a SIP trunking service provider on the Internet.

SIP allows you to take full advantage of applications such as video conferencing, presence, and instant messaging. These applications, and others like them, when working together are known as unified communications. Unified communications opens up a new world of possibilities in how you interact with your customers and prospects, giving them a richer experience when dealing with you and your staff.

With SIP trunking, these dedicated interfaces are no longer necessary; instead, the connection is through your “broadband” or Internet connection, which can carry many more calls, meaning that your service can adjust up and down as needed without the need for additional physical lines.

Benefits of SIP Trunking

  • Reduces Expenses
  • Eliminate the need to buy separate voice and date circuits.
  • Redundancy with multiple service providers and links
  • SIP trunks are available with an enhanced “burstable” feature, temporarily allowing for more trunk channels than provisioned to accomodate bursts of traffic, thus increasing the call completion rate.
  • Specifying alternate routing rules when the trunk is unreachable, thus improving trunk survivability.
  • Reduce toll charges on long distance calls and eliminate them on local and on-network calls.
  • Edge devices offer low investment path in adding new lines as they are
    typically cheaper per line than the corresponding PSTN gateway
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